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Friday, February 11, 2011

Four Cases of Greenwashing


This slide shows four separate cases of Greenwashing in the US and UK and how approximately 60 students at George Washington University felt about each case.
The cases are BP for rebranding their image, Kmart for their biodegradable "American Fare" paper plates, Volkswagen for their low emissions claim, and Fiji for their carbon-negative claim.

The final slide shows our group recommendation for how to make the detection, researching, education and enforcement of Greenwashing more streamlined.

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