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Friday, February 11, 2011

Greenwash Online Survey: Kmart


In 2009 Kmart marketed their "American Fare"plates as "biodegradable". Kmart did not lie. These paper plates do degrade within a year if allowed to compost.

Image as described above

However, the FTC claimed that 91% of solid waste is disposed of in landfills, incinerators and recycling facilities, where "biodegradable" paper plates don't decompose


A. Kmart's "biodegradable" claim was truthful
B. Kmart's "biodegradable" claim was misleading
C. Kmart should have included disclaimers
D. Both B & C
E. Kmart did nothing wrong because they were unsure of the rules

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