Greenwash Online Survey: Fiji / Volkswagen

Fiji Water claims to be "carbon negative." This means that they will remove more carbon from the atmosphere than they produce.

Fiji will reduce emissions so that their bottled water will generate a negative 20 percent carbon emissions.

However, this 20 percent negative emissions will not be fully reached until 2037.

The year 2037 is not written on the bottle (though it may be available on their website)

Furthermore, Fiji releases about 65% more CO2 per bottle compared to the remainder of the industry because the bottles are made in China and the bottles have to be shipped from Fiji (Lots of fossil fuels expended)

1. Fiji appears to be doing everything they can to be a green company
2. Fiji's "carbon negative" claim is technically accurate.
3. Fiji's "carbon negative" claim is misleading.
4. Neither
5. Can't Determine
6.  Both 2 & 3
7. Other (please specify)

Fiji will reduce emissions so that their bottled water will generate a negative 20 percent carbon emissions. However, this 20 percent negative emissions will not be fully reached until 2037. The year 2037 is not written on the bottle (though it may be available on their website) Furthermore, Fiji releases about 65% more CO2 per bottle compared to the remainder of the industry because the bottles are made in China and the bottles have to be shipped from Fiji (Lots of fossil fuels expended)This UK magazine ad shows an image of the VW Golf GT TSI with two split backgrounds. The left side is dark showing a wolf with the words "High Performance." The right side is bring showing a meadow with a deer with the words "Low Emissions."

The Ad claims that the Golf TSI had "low emissions for a car of its performance level" which is true. However, consumer activits claimed that the public would interpret the statement of "low emissions" to mean the car had low emissions compared to ALL cars on the road.

1. The ad is misleading
2. The statement was correct and thus the ad was not misleading
3. Cannot tell
4. Other