In 2000, BP rebranded its image from the old shield to the cheerful sunburst. The green was retained to show BP's commitment to nature. Meanwhile, the company began to get lax in safety inspections. In 2005, a BP refinery exploded, followed by a 4,800 barrel oil spill in 2006. Then in 2010, the explosion of the Deepwater Horizon resulted in the largest oil spill in the United States.
Greenwashing is when a company spends more time and money talking about being green than actually doing it. It doesn't mean that they are not becoming more Green. It does mean that they are not doing enough to meet the standards that you may perceive by looking at the ad. Is the new sunburst logo an example of Greenwash?
- Greenwash
- Smart Ad
- Can't Tell
- Other
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